Mobile value-added services (MVAS) is the term used for defining the services that are offered by the telecommunication sector. Every service other than the transmission of fax and voice calls is reflected in a mobile VAS. These services are majorly used for promotion of telecom operator’s primary business. Mobile value-added services are considered as a strategy to push the use of mobile device usage by mobile subscribers and also to enhance the revenue opportunity for the operator’s Average Revenue Per User (ARPU).
Rising penetration of smartphones is the most vital factor contributing to the revenue growth of the global Mobile Value-added Services (VAS) market. The rapidly growing applications market that heavily relies on the internet is providing the telecom operator with an opportunity to enhance their Mobile VAS growth by offering these services at highly competitive pricing.
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The global Mobile Value-added Services (VAS) market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Mobile Value-added Services (VAS) market players and offers key trends and opportunities in the market.
The List of Companies
1. Apple Inc.
2. Vodafone Group Plc
4. Idea Cellular Ltd
7. Spice Digital Limited
8. Comverse Technology Inc.
9. One97 Communication
10. Google Inc
The global Mobile Value-added Services (VAS) market is segmented on the basis of offering and type. Based type, the market is segmented as mobile Internet-based and Content-based. On the basis of the offerings, the market is classified as advertising, Games, music and video streaming and money & m-commerce.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global Mobile Value-added Services (VAS) market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The Mobile Value-added Services (VAS) market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting Mobile Value-added Services (VAS) market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors effecting the Mobile Value-added Services (VAS) market in these regions.
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