Kombucha is a fermented probiotic drink made from tea, sugar and kombucha culture. The kombucha culture is made by adding tea and sugar to the symbiotic colony of bacteria and yeast. It is slightly sweet, tangy in taste and naturally effervescent. Kombucha is added with probiotics, amino acids and live enzymes. This is also available in flavors such as mix herbs, fruit, spices and tea infusions. Numerous health benefits have been associated with the consumption of kombucha such as treating AIDS, aging, anorexia, arthritis, atherosclerosis, cancer, constipation and diabetes. Moreover, this beverage has caused rare cases of serious adverse effects, including fatalities, possibly arising from contamination during home preparation.
The report analyzes factors affecting the kombucha market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors affecting the kombucha market in these regions.
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Growing prevalence of chronic diseases, diabetes, obesity and high blood pressure is increasing the health consciousness of the consumers resulting in high demand for healthy food and beverages. This is in turns results in high demand for kombucha. Growing health consciousness among the people and deteriorating health due to changing lifestyles of the people are driving the kombucha market globally. People are ready to pay more for healthy food and beverage and are also ready to try new products with innovative flavors which further boost the market growth. However, high cost and lack of awareness are the key factors hampering the growth of the kombucha market.
The global kombucha market is segmented on the basis of type and distribution channel. Based on type, the global kombucha market is divided into, original and flavored. By distribution channel, the market is segmented into, supermarkets, health stores, online stores and others.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global kombucha market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The kombucha market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
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