The Indian Mobile Value-Added Services (MVAS) Market revenue is expected to reach $23.8 billion by 2020, growing at a CAGR of 18.3%
Rising internet and mobile subscriber base, availability of improved quality handsets at affordable rates, M-commerce, mobile entertainment services are few growth propellants of VAS. Infoholic Research LLP, a global market research and consulting company, has published a study titled Indian Mobile Value-Added Services (MVAS) Market in India: Drivers, Restraints, Opportunities, Trends, and Forecasts to 2020.
Top Leading Companies are: CanvasM Technologies, Comviva Technologies, IMImobile Pvt. Ltd., and OnMobile Global Mobile2Win and Value First Digital Media.
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Regional Analysis For Value Added Services (MVAS) Market:
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
The report provides a unique tool for evaluating the Market, highlighting opportunities, and supporting strategic and tactical decision-making. This report recognizes that in this rapidly-evolving and competitive environment, up-to-date marketing information is essential to monitor performance and make critical decisions for growth and profitability. It provides information on trends and developments, and focuses on markets capacities and on the changing structure of the Value Added Services (MVAS).
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The unparalleled internet penetration in India in the last decade has largely been possible due to the superior services offered by telecom operators at competitive rates. The telecom market of India has experienced a gigantic revolution in the past 10 years with subscribers switching to smartphones. The earlier popular value-added services (VAS) such as short message service, astrology updates, news alerts and weather updates have been replaced by sophisticated applications in response to the consumer’s changing needs.
Consumer VAS is expected to grow at a faster rate in comparison to enterprise VAS. However, the lack of promotions and proper usage will hinder market growth.
Mobile-Commerce, Mobile-Governance, Mobile-Health and Mobile-Education will have huge promise in the Indian VAS market. The Indian Mobile Value-Added Services (MVAS) Market is segmented and analyzed by users, delivery platforms, verticals, VAS types and regions.
Healthcare, education, banking, government and commercial enterprises are the major end user verticals. These sectors invest heavily on mobile platforms and are a key source of revenue for service providers.
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The Reports Help Answer the Following Questions:
- What will be the market size and the growth rate in 2023?
- What are the key factors driving the Value Added Services (MVAS) Market?
- Who are the key market players and what are their strategies in the Value Added Services (MVAS) Market?
- What are the key market trends impacting the growth of the Value Added Services (MVAS) Market?
- What trends, challenges and barriers are influencing its growth?
- What are the market opportunities and threats faced by the vendors in the Value Added Services (MVAS) Market?
- What are the key outcomes of the five forces analysis of the Global Value Added Services (MVAS) Market?
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